According to digital marketing expert Erik Qualman, up to 80% of content viewed on mobile phones is video content, so it’s really important that you’re putting out some sort of video content to engage with your audience.

As a clinician, you will clearly provide loads of benefit to your patients through the treatment you provide to them, but you may be able to provide even more benefits and added value to them by providing them with useful video content to watch.

There are so many examples of video content that you could produce, we’ve listed some examples below:

Content Related to the Treatment You Provide

For example, videos of exercises patients can do, or videos explaining what patients can expect when they visit your clinic. 

Informative Content

For example, healthy lifestyle tips or videos of stretches that can help with certain types of injuries. 

Marketing Content

For example, video testimonials from existing patients explaining the benefits they derive from your treatment, or information about the different types of patients/conditions/injuries you treat. 

The Rules of Video Marketing

People no longer expect professional quality videos – videos recorded on a smartphone will do the job, so don’t let lack of equipment put you off. It’s also not expected that you produce extremely long videos, platforms like Tik Tok and Instagram have shown just how effective short, 15 – 30 second clips can be in certain instances. There are, however, 3 key rules to follow when recording videos:

We need to be able to see it

While you don’t need fancy recording equipment, it’s important that the camera you use does have a high enough resolution to not be pixelated when watching on a smartphone or laptop screen. You should also ensure that the lighting is good, and that whatever you are filming is close enough to see properly. This is particularly important if you are filming something like an exercise video – there’s no point putting it out there if people can’t see how to do the exercise!

We need to be able to hear it

Try and record your video in a quiet space, where you’re not likely to get distracted or have a lot of background noise, as this can really distract from the video. Clip on microphones which plug into smartphones can be bought relatively cheaply, so if you find that you’re recording videos while standing far away from the camera, this is a good option. A lot of social media platforms now offer the option to add subtitles to videos too, so feel free to add these to make your video more accessible!

We need to be able to bear to watch it

There’s a high chance that when you start recording videos, you might find them cringy to watch yourself – that’s completely normal! What’s important is that your patients, potential patients and wider audience don’t find them cringy. If you’re not sure about a video, ask someone you trust to give you their honest opinion for feedback – if they let you know that it is a bit too cringy, don’t worry too much, it will take a few tries before you start feeling confident.

We hope that these tips have given you the confidence to try video marketing!

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