Mastery Programme Membership

Our fundamental aim is to help you to enjoy your work, achieve your vision and feel as confident as a business owner as you do as a clinician

As a clinician, you will be assessing, diagnosing and treating your patients on a daily basis to help them to achieve their desired outcomes.  This may be getting them back to, or keeping them doing the things they love, or improving their quality of life. 

Simply applying the same process to your business, we will help you to achieve the results, rewards and freedom you desire.

The Challenges faced by Practice Owners

Having worked in this sector for many years, we have seen the journey that practitioners have taken time and time again, often with very similar patterns of challenges over a period of time. 

When studying to be a clinician you are exposed to very little business training. This is true for many professions. You might have started out working for someone else once qualified and had aspirations of owning your own clinic one day.

It looks easy enough to run a practice and you’ve worked out that you can have more freedom by not having to answer to anyone else and you will be financially better off. So you go for it! 

And then reality kicks in… you are soon immersed in the challenges of running a clinic and you realise being a great clinician isn’t enough. You need to develop your business skills.

You might also realise that you don’t have as much freedom as you had anticipated and the business seems to be all consuming, requiring you to work many more hours than you want to and perhaps not delivering the financial reward you anticipated. You need the right systems, processes and people in place.

At this point the help available might seem overwhelming and confusing.  You might even have got your fingers burnt by investing in ‘too good to be true’ marketing ideas. 

Joining the Mastery Programme, led by experienced business professionals, will ensure that you focus on the right things at the right time and in the right way to achieve the outcome you desire.

We will help you to get the balance right for you, develop the practice you desire, get the right systems, processes and team members in place, be confident as a practice owner and leader and make sure this all fits in with your future aspirations.

If you’d like to learn more, or discuss whether the Mastery Programme is right for you, book a call with us! 

To find out more

Do you want:

Your practice to be more profitable and easier to manage

Less stress

To feel super organised 

More time to do the things you love

To feel more energetic about your business and life in general

A business that runs like clockwork

A team that works well together and delivers amazing service

To provide better support to your team to make them feel valued and secure

To understand business finances better to gain more financial security

To have a saleable business

What’s Covered in the Programme?

How Does it Work?

Below you’ll find a list of everything that’s included each month in the Mastery Programme. 


3 Hour Group Strategy Session

Facebook Community

Access to all Friday Focus Workshops

1-2-1 Coaching Session

Monthly Live Q&A

Accountability System

Book Club Evening

Expert Interviews

Progress Tracker

If you’d like to learn more about any of the elements of the programme, book a call:

What Will I Learn?

Here’s a taste of the Mastery Programme module content

Being a pro-active entrepreneur

    • Conducting a 12 month review

    Revising and redefining goals for your business

    Creating a future focus plan of action 

    Dealing with shiny object syndrome 

    Looking at self-care: the oxygen mask principle plan 

    Implementing boundaries

    Looking at The ONE Thing plan


Knowing and managing your numbers

  • Gaining a crystal clear understanding of your numbers 

Creating a bottom-up budget based on needs and wants 

Reading and interpreting your balance sheet 

Reading and interpreting your profit and loss

Creating a cashflow forecast

Creating a budgeting system

Creating a forward order book 

Understanding monthly management accounts 

What you offer, who delivers and how you measure

  • Having a clear service and product offering 

Understanding how to create packages 

Confidently implementing pricing models 

Changing your environment in line with your values and client feedback 

Outlining all of the roles required in your practice 

Implementing and using key performance indicators to manage your assets 

Transforming patient management, care and results 

  • Clearly outlining the patient journey for your ideal client

Understanding how to convert patients to buy into your best recommendations 

Knowing how to convey the importance of sticking with the treatment plan 

Understanding how to design a transformational treatment plan 

Keeping in touch and following up strategies 

Identifying and mapping out processes to meet and exceed client expectations 

Getting your team to consistently deliver exceptional client care

Being the best you can be at recruitment

  • Outlining job descriptions for each role

Outlining skills and attitudes for each role 

Understanding the interview process 

Identifying interview questions

Evaluating different remuneration models  

Evaluating different contract types

Defining career progression opportunities

Being the best leader

  • Defining current reality and future desired leadership style

Removing tolerations 

Learning what really motivates people 

Eliminating mate versus manager conflict 

Mastering the art of listening to your team 

Understanding how to show genuine appreciation 

Understanding the different personality types 

Adapting your communication style 

Learning how to have powerful conversations 

Creating leaders 

Planning for succession 

Creating peace of mind with the right requirements, processes and systems in place

  • Identifying key risks

Putting a mitigation plan in place

Identifying risk reduction milestones

Creating a professional and legal compliance checklist 

Identifying strategies to work with your risk threshold 

Looking at exit strategy stepping stones


Walking in Your Patients’ Shoes

  • Your purchasing journey and insights 

Defining your patient journey

Moments of truth

The story brand overview 

Defining the character in your journey 

Deeply understanding your characters problems 

Feedback required and collected

Feedback questions 

Maximising positive reviews

Communication, Sales and Marketing

  • Personalising your communication

Deeply understanding your ideal client

Defining content and relationship strategies

Implementing and executing a marketing calendar 

Developing a consistent flow of patients 

Enhancing the relationships with value-adds

Implementing an 80/20 marketing process 

Creating the functional framework that allows you to be who you want to be in your business

  • Defining your key role in the practice

Identifying administrative systems and processes to implement 

Identifying which admin procedures you should not be doing

Identifying the best person/outsourced service to delegate tasks to 

Understanding how to delegate effectively and confidently 

Creating a business admin checklist


Creating the best team environment

  • Understanding how to create an environment where the team is engaged, feels supported and delivers excellent client care

Defining on-boarding and induction processes

Setting training, objectives and key results 

Understanding how to have motivational 1-2-1’s

Evaluating different reward systems 

Understanding how to deal with poor performance 




    Welcome to a toolbox for running a therapy business. Celia’s mastery course identifies monthly themes to develop your business further.  The mastery group has really forced us to think about the way we run our business and how we can better look after our business, team and clients both now and in the future.


    There is a huge amount to help you grow. The ability to have regular teaching sessions, monthly personalised coaching sessions, regular Q&A sessions and monthly book club.


    The peer support offered by Celia and the other mastery members is great, is a deeper dive into the success club and offers a supportive and constructive environment to learn in.  I wish we could have had this course 10 years ago when we started our business.


    What are you waiting for? Running a business is hard enough. Doing it on your own is even harder. Come and join us, take some of the weight off and let’s grow together!

    Nigel and Lisa Mann

    Physiotherapists , Jersey Sports and Spinal Clinic

    I’m so glad I’m part of the Mastery Programme – it’s really given me confidence to push forwards and I’ve benefited so much for your advice

    Katie Price

    Speech and Language Therapist, The Mosaic Practice

    What Happens Next?

    Once you have made the commitment to join, you will receive a client questionnaire to complete to help us deliver the best experience for you throughout the Mastery Programme.

    You will also receive a schedule of dates and times so that you can block out your diary to attend the different elements of the programme.

    You will be invited to the Mastery Programme Facebook Group so that you can introduce yourself and start getting to know other members on the Mastery programme!

    Get In Touch

    01491 659073

    How Can We Help?


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