Mastery Programme Membership
Our fundamental aim is to help you to enjoy your work, achieve your vision and feel as confident as a business owner as you do as a clinician
As a clinician, you will be assessing, diagnosing and treating your patients on a daily basis to help them to achieve their desired outcomes. This may be getting them back to, or keeping them doing the things they love, or improving their quality of life.
Simply applying the same process to your business, we will help you to achieve the results, rewards and freedom you desire.
The Challenges faced by Practice Owners
Having worked in this sector for many years, we have seen the journey that practitioners have taken time and time again, often with very similar patterns of challenges over a period of time.
When studying to be a clinician you are exposed to very little business training. This is true for many professions. You might have started out working for someone else once qualified and had aspirations of owning your own clinic one day.
It looks easy enough to run a practice and you’ve worked out that you can have more freedom by not having to answer to anyone else and you will be financially better off. So you go for it!
And then reality kicks in… you are soon immersed in the challenges of running a clinic and you realise being a great clinician isn’t enough. You need to develop your business skills.
You might also realise that you don’t have as much freedom as you had anticipated and the business seems to be all consuming, requiring you to work many more hours than you want to and perhaps not delivering the financial reward you anticipated. You need the right systems, processes and people in place.
At this point the help available might seem overwhelming and confusing. You might even have got your fingers burnt by investing in ‘too good to be true’ marketing ideas.
Joining the Clinic Owners Business Club’s Mastery Programme, led by experienced business professionals, will ensure that you focus on the right things in the right way to achieve the outcome you desire.
We will help you to get the balance right for you, develop the practice you desire, get the right systems, processes and team members in place, be confident as a practice owner and leader and make sure this all fits in with your future aspirations.
If you’d like to learn more, or discuss whether the Mastery Programme is right for you, book a call with us!
If you think this sounds like it could be a good fit for you, book a call with us now!
Do you want:
Your practice to be more profitable and easier to manage
To feel super organised
More time to do the things you love
To feel more energetic about your business and life in general
A business that runs like clockwork
A team that works well together and delivers amazing service
To provide better support to your team to make them feel valued and secure
To understand business finances better to gain more financial security
To have a saleable business
What’s Covered in the Programme?
How Does it Work?
Below you’ll find a list of everything that’s included each month in the Mastery Programme.
3 Hour Group Strategy Session
Access to all Friday Focus Workshops
1-2-1 Coaching Session
Weekly Live Q&A
Book Club Evening
If you’d like to learn more about any of the elements of the programme, book a call:
What Will I Learn?
Here’s a taste of the Mastery Programme module content
Your Practice Assessment
- Clarity of performance and direction
Clear vision, purpose and values
Define culture and tone
Clear business road map
Improvement tracker in place
Accountability system keeping you on track
Rewired belief system
- Gaining a crystal clear understanding of your numbers
Creating a bottom-up budget based on needs and wants
Reading and interpreting your balance sheet
Reading and interpreting your profit and loss
Creating a cashflow forecast
Creating a budgeting system
Creating a forward order book
Understanding monthly management accounts
Defining Your Assets
- Having a clear service and product offering
Understanding how to create packages
Confidently implementing pricing models
Changing your environment in line with your values and client feedback
Outlining all of the roles required in your practice
Implementing and using key performance indicators to manage your assets
Defining and Delivering Your New Patient Journey
- Clearly outlining the patient journey for your ideal client
Understanding how to convert patients to buy into your best recommendations
Knowing how to convey the importance of sticking with the treatment plan
Understanding how to design a transformational treatment plan
Keeping in touch and following up strategies
Identifying and mapping out processes to meet and exceed client expectations
Getting your team to consistently deliver exceptional client care
- Outlining job descriptions for each role
Outlining skills and attitudes for each role
Understanding the interview process
Identifying interview questions
Evaluating different remuneration models
Evaluating different contract types
Defining career progression opportunities
- Defining current reality and future desired leadership style
Learning what really motivates people
Eliminating mate versus manager conflict
Mastering the art of listening to your team
Understanding how to show genuine appreciation
Understanding the different personality types
Adapting your communication style
Learning how to have powerful conversations
Planning for succession
Risks and Liabilities
- Identifying key risks
Putting a mitigation plan in place
Identifying risk reduction milestones
Creating a professional and legal compliance checklist
Identifying strategies to work with your risk threshold
Looking at exit strategy stepping stones
Walking in Your Patients’ Shoes
- Your purchasing journey and insights
Defining your patient journey
Moments of truth
The story brand overview
Defining the character in your journey
Deeply understanding your characters problems
Feedback required and collected
Maximising positive reviews
Communication, Sales and Marketing
- Personalising your communication
Deeply understanding your ideal client
Defining content and relationship strategies
Implementing and executing a marketing calendar
Developing a consistent flow of patients
Enhancing the relationships with value-adds
Implementing an 80/20 marketing process
Business Administration, Systems and Processes
- Defining your key role in the practice
Identifying administrative systems and processes to implement
Identifying which admin procedures you should not be doing
Identifying the best person/outsourced service to delegate tasks to
Understanding how to delegate effectively and confidently
Creating a business admin checklist
- Understanding how to create an environment where the team is engaged, feels supported and delivers excellent client care
Defining on-boarding and induction processes
Setting training, objectives and key results
Understanding how to have motivational 1-2-1’s
Evaluating different reward systems
Understanding how to deal with poor performance
Being a pro-active entrepreneur
- Conducting a 12 month review
Revising and redefining goals for your business
Creating a future focus plan of action
Dealing with shiny object syndrome
Looking at self-care: the oxygen mask principle plan
Looking at The ONE Thing plan
Welcome to a toolbox for running a therapy business. Celia’s mastery course identifies monthly themes to develop your business further. The mastery group has really forced us to think about the way we run our business and how we can better look after our business, team and clients both now and in the future.
There is a huge amount to help you grow. The ability to have regular teaching sessions, monthly personalised coaching sessions, regular Q&A sessions and monthly book club.
The peer support offered by Celia and the other mastery members is great, is a deeper dive into the success club and offers a supportive and constructive environment to learn in. I wish we could have had this course 10 years ago when we started our business.
What are you waiting for? Running a business is hard enough. Doing it on your own is even harder. Come and join us, take some of the weight off and let’s grow together!
I’m so glad I’m part of the Mastery Programme – it’s really given me confidence to push forwards and I’ve benefited so much for your advice
What Happens Next?
Once you have made the commitment to join, you will receive a client questionnaire to complete to help us deliver the best experience for you throughout the Mastery Programme.
You will also receive a schedule of dates and times so that you can block out your diary to attend the different elements of the programme.
You will be invited to the Mastery Programme Facebook Group so that you can introduce yourself and start getting to know other members on the Mastery programme!