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As business owners we will always need to re-act to what comes our way.
Adopting a pro-active approach can reduce the amount we need to re-act to in some circumstances. Below are a few areas to consider being more pro-active in.

Are you re-active or pro-active in your planning?

Most of our clients started working with us because they decided to be pro-active instead of re-active.
Many practices plod along, grow organically and ‘do alright’ by being re-active. We have seen a definite, positive difference when practitioners take a pro-active approach.
To be pro-active in your planning we recommend you put pen to paper and map out:
  • What you personally want in the future in all areas of your life
  • A three to five-year plan for your practice
  • The key things to focus on for the next 12 months

Are you re-active or pro-active in your marketing?

We have occasionally come across marketeers who have re-trained as practitioners. We have yet to come across practitioners who chose their vocation because they wanted to do marketing!
Many therapists are therefore re-active in their approach to marketing. This could be being re-active to a quiet period and doing a flurry of marketing. It could be being re-active to an invitation to part with your money for an advert in a glossy publication.
To avoid the common feast and famine cycle of new patients we recommend being pro-active in your marketing by:
  • Planning ahead for 6 – 12 months
  • Choosing a few strategies and doing them really well instead of spreading yourself too thin
  • Make sure you get your message right – what are patients really buying?

Are you re-active or pro-active in managing your staff and associates?

One of the greatest challenges in running a successful practice is getting the results you desire through other people.
Often the very nature of the practice makes it difficult to be pro-active. When the practice owner is at the clinic they are often seeing patients back-to-back. Associates often work on the days that the principal does not.
In order to retain your team members and achieve the results you desire we recommend that you are pro-active in managing your staff and associates by:
  • Communicating expectations very clearly through job descriptions, documented procedures and ‘behaviour’ contracts
  • Having regular team meetings and 1-2-1s
  • Catch people doing things right (Managers all too often only notice when things go wrong!)
How can we help you to be more pro-active? If you need help in any of the above areas get in touch with us now! Have a look below at our courses coming up too, be pro-active and book a space.

How can we help you?  Email us

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