Getting your message right

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People buy why you do what you do, not what you do’ Simon Sinek. Getting complete clarity and being able to articulate your ‘why’ can take time and effort, and therefore often gets brushed aside. (A project to look into when you have time…) It is seemingly far more important to get more patients through […]

Your Whys and Your Hows

Your Whys and Your Hows

One of the fundamental things to having a truly successful practice is defining your ‘why’ and your ‘hows’, that is, defining why you do what you do (your purpose), and how you do it (your values).

How to attract more patients

How to Attract More Patients

One of the biggest challenges clinicians face is that they don’t know what marketing to pursue. There are so many different options these days, and it can be a minefield trying to work out what will work best for your practice.

2020 Review and 2021 Prep

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2020 has been quite the year! Grab a cup of tea or coffee (or a glass of bubbles!) and give yourself a chance to reflect on the lessons learnt during this past year, the positives that have come out of this year and how you can make the best of 2021. Below are a few […]

Should I Re-Invest in My Practice?

Should I Re Invest in My Practice

If you are creating profit in your practice, there are usually three things you can do with this profit: pay down your debt, pay yourself a dividend, or invest it. In this blog, we outline some things that you might want to consider if you are considering re-investing in your practice.

The Words We Use

The Words We Use

As clinicians and clinic owners, it’s important to ensure that the messages we’re putting out resonate with our audience. It’s very important that we are not communicating too much clinical language and not paying enough attention to thinking about the words and the language that our clients will resonate with, especially when it’s in written […]

Plan for Profit Every Month

Planning for Profit Every Month

Out last blog post spoke about marginal gains, and that leads really nicely onto planning for profit.  A big part of planning for profit every month is recognising marginal gains. 

Building the 1% mindset

Building the 1 Mindset

Building a 1% mindset is all about taking account of marginal gains and considering how all the little 1%’s and what they add to, to help build the whole picture.