Jo is an ICF PCC-accredited coach, One of many Women’s leadership coach, and Optimus Coach for Neurodiversity in training. She is also a physiotherapist and experienced healthcare business owner who understands first-hand the reality of running a healthcare business while trying to stay sane, healthy and human.
As the owner of two busy physiotherapy clinics, Jo brings practical experience of leadership, team management, patient care, growth pressures and the balancing act clinic owners face every day. She knows what it’s like to wear all the hats.
Jo’s coaching style is calm, practical and refreshingly real, helping clients work out what is right for them and their business rather than prescribing a one-size-fits-all formula.
Together, Celia and Jo help clinic owners build successful, sustainable businesses, without sacrificing themselves in the process.


In training at Optimus
