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Recruiting the Right People

Recruiting the Right People

Recruiting someone new to join your team is exciting, but it can be a daunting task. We’ve outlined a few tips and tricks to help ensure your recruitment process goes smoothly and results in the best outcome for your practice. The Ideal Candidate The first thing you...
Why You Should Do Video Marketing

Why You Should Do Video Marketing

According to digital marketing expert Erik Qualman, up to 80% of content viewed on mobile phones is video content, so it’s really important that you’re putting out some sort of video content to engage with your audience. As a clinician, you will clearly provide loads...
Talk About The Benefits

Talk About The Benefits

Your patients come to you for the benefits of the treatment you provide, not the actual treatment. Imagine a patient has injured his knee playing golf. He doesn’t come to you because he wants to purchase 6 physio treatments (for example), he comes to your clinic...